How often have you heard the phrase, “Passion is the key to success?” So, does this mean that passion is the key to entrepreneurial success?
As a budding entrepreneur, such a phrase may be the guiding light for the work you do. Yet, as I explain in Chapter 3 of my book, The Poppie Factor, it takes more than merely loving what you do, and being good at it, to build a business.
The successful entrepreneur not only has a passion for doing certain things, she or he will also have what I call “Business Passion”; the intense desire and irresistible motive to put forth 150% of your time and energy to build a successful business entity.
In other words, whatever you have to offer that has created that irresistible enthusiasm within you, must be subsumed by a matching need to develop a way to bring it to others; in this case, a business entity that presents your idea to the marketplace. Without this corresponding passion for business, you’re likely to give up when times are tough – which they almost inevitably will.
Discover Your Passion through Self-discovery
Business passion evolves over time for an entrepreneur, as you learn more about yourself and discover your purpose. After all, it matters little what you may have to offer that will improve the lives of others if you can’t figure out how to get it to them; a business model that can successfully bring your product or service the people who will most benefit from it.
Developing this type of passion for business begins with getting to know yourself first, as a person and as an entrepreneur; the things that matter most to you, and why they matter. Knowing who you are and what you value will provide you with the tools you need to turn your passion into something more, something that can be shared with others who can benefit from the passion in you.
In this way, creating a business around those things about which you care so much becomes a natural extension of the passion you have for them.
Of course, you’ll also need to learn the practical tools required for running a business, or develop a team of support people who can do that for you but, if you build a business based on the things you value, your passion will lead you toward success.
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer
Does your business passion match your values? How has this helped you find success as an entrepreneur? Share your thoughts and comments below.