Tag - content marketing strategy


Reinventing Marketing and Sales Conversations

If there is one thing I’ve learned from working with emerging entrepreneurs and small business owners, it’s that they have little to no idea what sales and marketing are about! For those with an inkling, they rarely understand how to make it effective for their emerging business – especially when it comes to Internet Marketing …


Content Marketing – How to Create an Effective Strategy

Content marketing is all about appealing to your ideal customer, by creating the impression that you, and your products or services, are the best choice for them. A content marketing strategy is mapping out the overall plan for what the content creators should be creating and spreading to reach that end. And finally, the goal …