Finding Your Ideal Client – What Are Your Core Values?

There was a time when it seemed like all you had to do was create an online space for your business and customers would find you. (FYI… It only seemed that way, though.) Now however, internet marketing is far more refined and there are a multitude of strategies that you can employ for finding your …


Content Marketing – How to Create an Effective Strategy

Content marketing is all about appealing to your ideal customer, by creating the impression that you, and your products or services, are the best choice for them. A content marketing strategy is mapping out the overall plan for what the content creators should be creating and spreading to reach that end. And finally, the goal …


Blog Writing Tips – How to Write a Great “How to” Blog Post & Get More Readers

Just FYI… You’re not the only super-busy person out there these days! Say what? Yeah, it turns out, everyone is busy, which is exactly why we/they tend to seek out tips, tricks, and methods to make things better, easier, faster, and ultimately, happier for ourselves. Focusing on the “better, easier, faster” is the key to …


Emerging Entrepreneurs Marketing Tip: Why You Should Be Blogging

If you’re working with any kind of business coach today, such as an online marketing, internet marketing coach, virtual marketing coach, you’ve surely been told about content marketing. In case you haven’t, it’s a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that …


Website Copywriting – Why You Should Outsource Your Copywriting

There are times when every expert, in any field, loses sight of the big picture, focusing instead on the details that can make being an expert so much fun. But, if you’re trying to create copy for a website, does all the stuff you know about the intricate workings of your niche benefit your reader …


Don’t Envy the Wealth of Others

Is $75 MILLION too much to pay for “a house”? Sure, everyone should have access to TWO pools, one fresh water and one salt water. But who needs six bars and 21 bathrooms for a place with a measly eight bedrooms? The wealth of others can be amazing. (Trulia, Bel Air, CA) Why would anyone …


How Much Profit is “Too Much” Profit?

Wow, this is a really loaded question, assuming as it does that there is such a thing as too much profit. By whose standards? By what measurement? Who can judge the amount of profit one person makes on their investment? What is often lost in a conversation about profit is the concept of risk – …


5 Types of Opt-in Offers for List Building

In a previous post, we discussed the importance and structure of an opt-in page for events and special offers when promoting them to your list. Of course, this assumes that you have a list of email addresses to which you can promote such things. If not, it’s time to talk about list building and types …


How to Create a Great Opt-in Page for More Conversions

This subject may seem a bit narrowly focused for this blog but, since the importance of building an email list and promoting to it can’t be stressed enough, you must learn how to create a great opt-in page for long-term success. Having said that… You’ve created a Great New Program, or written a Book, or …